Branding

The Erica Acorn food trailer is now a feature of it’s home town of Baw Baw, Victoria. The branding was created with a nod to the existing business; Erica Ski Hire, while modernising and redeveloping the direction for the client. Combining the key elements of the logo, an icon was crafted, showcasing a playful image of the ‘e’ within the acorn. To further solidify the brand identity a range of apparel was designed for the team and packaging for the delicious food.